Designed for holders of any university degree who want a recognised qualification in marketing — covering metrics & analytics, brand management and a dissertation.
| Subject | Lesson Fee | Exam Fee |
|---|---|---|
|
Marketing Advanced marketing theory, contemporary frameworks, and strategic decision-making at the executive level — bridging marketing practice with organisational leadership. |
K1,200.00 | K1,550.00 |
|
Digital Marketing Cutting-edge digital strategy — artificial intelligence in marketing, programmatic advertising, omnichannel customer journeys, and building data-driven digital marketing organisations. |
K1,200.00 | K1,550.00 |
|
Customer Management Customer lifetime value, retention economics, CRM strategy, loyalty architecture, personalisation at scale, and designing customer experiences that reduce churn and grow revenue. |
K1,200.00 | K1,550.00 |
|
Marketing Metrics & Analytics ROI measurement, attribution modelling, marketing dashboards, A/B testing frameworks, and using data analytics to optimise every element of the marketing mix — turning raw data into confident decisions. |
K1,200.00 | K1,550.00 |
|
Strategic Brand Management Premium and global brand strategy, brand valuation methods, co-branding alliances, managing brand identity during crises, and building enduring brands that command price premiums in competitive markets. |
K1,200.00 | K1,550.00 |
|
Dissertation Project Advanced research methodology for the PGD dissertation — quantitative and qualitative approaches, academic ethics, literature review writing, and producing original insight that contributes to marketing knowledge. Assessed at a fixed fee and not subject to any discounts. |
K3,000.00 | K1,550.00 |
Exam fees are fixed by ZIM and are not discounted. Only lesson (tuition) fees may carry a promotion.
