Diploma in Marketing

Building and leading high-performing sales teams, setting territory targets, consultative selling techniques, CRM systems, and aligning the sales function with the wider marketing strategy.

Long-range marketing planning, situational analysis using SWOT, PESTLE and Porter frameworks, competitive strategy, the Ansoff Growth Matrix, and corporate-level decisions that guide entire marketing functions.

Entering and competing in foreign markets — cultural adaptation, market entry modes, global versus local strategy, international pricing, and managing multi-country brand portfolios across diverse regulatory environments.

Building brand equity, positioning strategy, brand architecture, line and brand extensions, co-branding, and managing a portfolio of products through their lifecycle from launch through maturity to decline.

The capstone independent investigation — students design a research project on a real marketing problem, collect and analyse primary or secondary data, and present findings to a professional standard. This subject is assessed at a fixed fee and is not subject to any discounts.