Certificate in Marketing

Core marketing concepts, the 4 Ps, customer orientation, market segmentation, and how organisations create value for consumers and society. The essential starting point for every ZIM student.

How a business manages its public reputation through media relations, press releases, event management, crisis communications, and building goodwill with key stakeholder groups.

From idea generation to business plan writing — this subject covers opportunity identification, startup finance, managing risk, and the mindset required to launch and sustain a venture in the Zambian market.

Supply and demand, price elasticity, market structures, and the economic forces that shape business decisions in Zambia and the region. Puts the numbers behind every marketing strategy.

Financial statements, the accounting equation, T-accounts, trial balances, and interpreting financial data. Equips marketers to read a balance sheet and engage confidently with finance teams.

Contract formation, breach and remedies, agency law, consumer protection legislation, and the commercial legal framework businesses operating in Zambia must understand and comply with.

The full advertising process — from brief to media selection, copywriting, campaign evaluation, and measuring effectiveness. Covers both traditional and digital advertising channels.

Service quality frameworks, handling complaints, customer satisfaction measurement, loyalty programmes, and building the internal culture that keeps customers coming back.